Merchant FAQ

Callik is a fashion commerce platform that connects fashion businesses — fabric sellers, clothing brands, wholesalers, accessory makers — with customers who are actively looking to buy. Instead of depending on walk-in customers or WhatsApp broadcasts alone, Callik gives your business a proper online storefront that works 24 hours a day, reaches buyers across Nigeria, Africa and globally, and processes orders automatically. If you sell anything in fashion and you want to grow, Callik is built for you.

Any legitimate fashion business can apply to become a Callik merchant. This includes fabric sellers, wholesale distributors, boutiques, independent designers, tailors who sell ready-made pieces, and accessory brands. You do not need to be a registered company to start — sole traders and market-based businesses are welcome. What matters is that you have real products to sell and you are committed to fulfilling orders reliably.

Go to Merchant.callik.com and click on 'Signup.' Fill in your business details — business name, contact information, product category, and a valid means of identification. Our team reviews your application and gets back to you within 48 hours. Once approved, you get access to your merchant dashboard where you can start listing products immediately.

Creating a merchant account on Callik is free. Callik earns a small commission on each successful sale you make on the platform. There are no monthly fees, no listing fees, and no upfront costs. You only pay when you sell — which means Callik only wins when you win.

From your merchant dashboard, click 'Add Product.' Upload clear photos of your item, write a description, set your price, and specify available sizes, colours, or variants. You can also indicate whether a product is available for wholesale or retail. Once submitted, your listing goes live after a quick quality check by our team — usually within a few hours.

Yes, and this is one of Callik's strengths. You can list the same product at both a retail price for individual buyers and a wholesale price for bulk buyers — tailors, market traders, and resellers. Our BRM network also actively connects wholesale buyers in other states directly to wholesale merchants on Callik, so your bulk listings get real exposure beyond your immediate location.

A BRM (Business Relationship Manager) is a verified Callik representative operating in a local market or community. BRMs actively go out and find buyers — particularly bulk buyers and market women — and place orders on Callik on their behalf. As a merchant, this means you get orders from customers you never had to market to yourself. BRMs expand your reach into markets and states you cannot physically access, at no extra cost to you.

Once a customer confirms delivery of their order, payment is released to your Callik merchant wallet within 48 to 72 hours. You can then withdraw to your registered bank account at any time. You have full visibility of your earnings, pending payments, and withdrawal history inside your merchant dashboard. There are no surprise deductions — what you see is what you get.

If a customer raises a return request, our support team reviews the case. If the return is valid — for example the product was damaged or did not match the listing — the item is returned to you and the transaction is reversed. To protect yourself, always make sure your product photos and descriptions are accurate. Misleading listings are the number one cause of avoidable returns.

Callik works with logistics partners to facilitate delivery. As a merchant, once an order is placed, you prepare the item and hand it over to the designated logistics partner for dispatch. You are not responsible for managing delivery yourself. For merchants in certain locations, Callik's BRM network may also serve as the last-mile link for local deliveries, making the process even faster.

Yes. Your Callik merchant dashboard is mobile-friendly, meaning you can manage product listings, track orders, update inventory, and monitor your earnings from your phone without needing a laptop. We know most fashion businesses in Africa are run on the go — the platform is designed around that reality.

Callik provides dedicated merchant support through our help centre, email, and in-app messaging. Beyond technical support, we also provide guidance on how to write better product listings, how to take better product photos, and how to price competitively. As we grow, merchants with strong sales performance will get additional visibility through featured placements and promotions on the platform.

Callik markets the platform as a whole, which drives traffic to all merchant listings. In addition, well-listed products — good photos, accurate descriptions, competitive prices — naturally rank higher in search results on the platform. Merchants who fulfill orders reliably and maintain good ratings also benefit from increased visibility. Paid promotional options for boosting specific listings will be available as the platform grows.

Callik has a straightforward merchant code: list only products you actually have in stock, ship orders within the agreed timeframe, never misrepresent a product in your listing, and respond to customer queries promptly. Merchants who consistently fail to fulfil orders, receive high return rates, or receive sustained negative feedback risk suspension from the platform. We hold merchants to a high standard because our customers trust us too.

Instagram and WhatsApp are discovery tools — they are great for showing people your products. But they have no payment system, no order management, no delivery tracking, and no buyer protection. Every sale on those platforms requires you to manually handle payment confirmation, packaging, delivery coordination, and follow-up. Callik handles all of that infrastructure for you, so you can focus on what you do best — sourcing and selling great fashion products. The two work better together: use Instagram to drive traffic, let Callik close the sale.