Merchant Platform
Terms and Conditions

These Terms and Conditions govern your use of the Callik Merchant Platform. By registering as a merchant or continuing to use the platform, you agree to be bound by these terms. Please read them carefully before listing any products or accepting any orders.

1. Definitions

In these Terms and Conditions, the following terms have the meanings set out below:

• Callik: Callik Innovative and Technologies Ltd, a company incorporated under the laws of the Federal Republic of Nigeria, operating the online fashion platform accessible at callik.com and merchant.callik.com.
• Merchant: Any individual, business, tailor, designer, or fashion seller who registers on the Callik Merchant Platform to list, sell, and fulfil products.
• Merchant Platform: The web-based dashboard and associated tools available at merchant.callik.com through which Merchants manage their store, products, orders, and payments.
• Customer Platform: The buyer-facing marketplace at callik.com where customers browse and purchase products listed by Merchants.
• Storefront: The dedicated, publicly accessible store page on the Customer Platform assigned to each Merchant upon registration.
• Product Listing: Any item, product, or service listed by a Merchant on the Callik platform for sale to customers.
• Order: A confirmed purchase made by a customer for one or more Product Listings on the Callik platform.
• Commission: The percentage of each Order's sale price retained by Callik as a service fee, as detailed in Section 7.
• Settlement: The transfer of funds owed to a Merchant following the successful completion of an Order, minus applicable Commission and fees.
• Custom Order: An Order placed by a customer for a made-to-measure or customised product, including items requiring customer measurements.
• Aso-ebi Order: A group or bulk Custom Order placed on behalf of multiple buyers for the same fabric or outfit, typically for a shared social event.
• Account: The registered Merchant account created upon successful sign-up on the Merchant Platform.
• Content: All product photographs, descriptions, sizing information, measurement data, prices, and any other material uploaded or published by a Merchant on the platform.
• Intellectual Property: All trademarks, service marks, trade names, logos, product names, domain names, copyrights, and any other proprietary rights owned by Callik.

2. Eligibility and Registration

2.1 Who May Register

To register as a Merchant on Callik, you must meet all of the following requirements:

• You must be at least 18 years of age.
• You must be legally permitted to conduct business in your country of residence or operation.
• You must have a valid bank account capable of receiving electronic payments.
• You must not have been previously suspended or permanently banned from the Callik platform.
• If registering as a business entity, you must have legal authority to bind that entity to these Terms.

2.2 Registration Process

During registration, you will be required to provide accurate and complete information including your full name or business name, contact details, phone number, bank account information for settlements, and your business type. You agree to keep this information current and accurate at all times. Callik reserves the right to request additional verification documents, including government-issued identification, business registration certificates, or bank verification information, at any time.

2.3 Account Security

You are solely responsible for maintaining the confidentiality of your account credentials. You agree to notify Callik immediately at support@callik.com if you suspect any unauthorized use of your account. Callik will not be liable for any loss arising from your failure to protect your login credentials.

3. Your Merchant Store and Storefront

3.1 Storefront

Upon successful registration, Callik will create a dedicated Storefront for your store on the Customer Platform. Your Storefront will display your store name, logo, product listings, and ratings. The Storefront URL will be assigned by Callik and may incorporate your store name.

3.2 Store Name and Branding

Your store name must not infringe on the trademark or intellectual property rights of any third party. Callik reserves the right to require you to change a store name that it determines, in its sole discretion, to be misleading, offensive, or in violation of these Terms. You may not use the Callik name, logo, or branding as part of your store name without prior written consent from Callik.

3.3 Multiple Stores

Each Merchant may operate only one Storefront on the platform unless explicitly authorised by Callik in writing. Operating multiple accounts without authorisation may result in suspension of all associated accounts.

4. Product Listings and Content Standards

4.1 Permitted Products

Merchants on Callik may list products in the following approved categories:

• Male Natives (Adult and Children)
• Female Natives (Adult and Children)
• Fashion Materials and Fabrics
• Men Accessories including jewellery, sunglasses, watches, caps, cufflinks, ties, bow ties, pocket squares, tie clips, and belts
• Women Accessories including bags, jewellery, sunglasses, watches, and hair accessories
• Men Footwear including sandals, slippers, loafers, formal shoes, and casual shoes
• Women Footwear including heels, flats, sandals, slippers, and wedges
• Men Suites and Women Suites

Callik may update the list of permitted categories at its discretion. Merchants will be notified of any significant changes.

4.2 Prohibited Listings

Merchants may not list the following on the Callik platform:

• Counterfeit, replica, or unauthorised reproduction of any branded product.
• Products that infringe on the intellectual property rights of any third party.
• Items that are illegal to sell in Nigeria or the country of delivery.
• Products that are hazardous, unsafe, or misrepresented in their description.
• Second-hand or used items unless listed under a category explicitly designated for pre-owned goods by Callik.
• Any product that does not fall within the approved categories listed in Section 4.1.

4.3 Listing Quality Standards

All Product Listings must meet the following minimum standards:

• Product photographs must be clear, accurate, and representative of the actual item for sale. Stock images that misrepresent the product are not permitted.
• Product descriptions must be honest, accurate, and written in English. Descriptions may also include other languages as a supplement.
• Prices must be listed in accordance with the country of operation ( Exp: Nigerian Naira (NGN) ) unless otherwise approved by Callik.
• Sizing and measurement information must be provided using the standardised size scales specified by Callik for each product category.
• Turnaround or delivery times for Custom Orders must be clearly stated in the product listing.

4.4 Custom Orders and Measurements

For made-to-measure and Custom Orders, Merchants are responsible for clearly communicating their measurement requirements to customers, delivering items that conform to the measurements provided, and handling alteration requests in good faith when items do not meet the agreed specifications.

Callik provides a Custom Order measurement tool within the customer Platform to assist in collecting customer measurements in a structured format. Merchants are strongly encouraged to use this tool to reduce errors and disputes.

4.5 Aso-ebi and Group Orders

Merchants offering Aso-ebi or group order services must clearly state minimum order quantities, per-unit pricing for group orders, lead times for bulk fulfilment, and any fabric or colour limitations. Group orders confirmed through the Callik Aso-ebi tool are binding once payment has been collected from all participants.

5. Order Fulfilment and Delivery

5.1 Fulfilment Obligations

Upon receiving a confirmed Order, Merchants agree to work with Callik Innovative and Technologies Ltd to fulfil the Order within the timeframe stated in the product listing, communicate proactively with Callik Innovative and Technologies Ltd regarding order progress and any delays, package items securely and professionally to prevent damage in transit, and provide accurate tracking information where applicable.

5.2 Delivery Responsibility

Merchants and Callik Innovative and Technologies Ltd are responsible for arranging delivery of the products to the customer. Callik provides logistics services in partnership with third-party logistics providers. Any disputes arising from delivery performance, including loss, damage, or delay, are the responsibility of the Merchant depending on the situation.

5.3 Order Cancellations

Merchants may cancel an Order before it has been marked as dispatched in the following circumstances only: the product is genuinely out of stock and cannot be sourced, or the customer has explicitly requested a cancellation in writing. Merchants must not cancel Orders to pursue higher-priced sales through other channels. Repeated cancellations may result in account suspension and will negatively affect your store rating.

5.4 Returns and Alterations

Callik's standard expectation is that merchants will accept alteration requests within 7 days of confirmed delivery. Merchants are not obligated to accept returns for Custom Orders where measurements were provided accurately by the customer and the item was made to specification.

6. Payments, Settlements, and Fees

6.1 Payment Processing

All customer payments on the Callik platform are processed through Callik's integrated payment infrastructure. Merchants do not collect payments directly from customers. Callik acts as the payment collection agent on behalf of Merchants and remits the applicable amounts following successful order completion.

6.2 Settlement Schedule

Callik will process settlements to your registered bank account as follows:

• Standard settlement: within 3 to 4 working days after delivery confirmation, depending on your product category.
• Instant settlement: available to eligible Merchants who have completed identity verification and maintained a good account standing for a minimum of 30 days. Instant settlements are processed within 24 hours of order confirmation.
• Custom Order settlement: funds are held in escrow until the customer confirms receipt and acceptance of the item, or a maximum of 4 days after confirmed delivery, whichever comes first.

6.3 Commission Structure

Callik charges a commission on each successfully completed sale. The commission rate applicable to your account will be displayed in your Merchant Platform dashboard. Callik reserves the right to revise its commission structure with a minimum of 30 days notice to affected Merchants. Commission is deducted before settlement and is not refundable in the event of a customer return or refund where the Merchant is found to be at fault.

6.4 Refunds and Chargebacks

In the event of a customer refund approved by Callik following a dispute resolution process, the refunded amount will be deducted from your next settlement. Where a Merchant is found to have acted in bad faith, misrepresented a product, or failed to fulfil an Order, Callik reserves the right to deduct the full refund amount plus an administrative fee from any outstanding settlement balance. Merchants with repeated chargeback incidents may have their settlement terms revised or their account suspended.

6.5 Taxes

Merchants are solely responsible for determining, collecting, and remitting any applicable taxes on their sales, including Value Added Tax (VAT) where applicable under Nigerian law. Callik does not collect or remit taxes on behalf of Merchants. Callik will provide transaction records within the Merchant Platform to assist with tax reporting obligations.

7. Merchant Conduct and Obligations

7.1 General Standards

All Merchants are expected to conduct themselves professionally and honestly in all interactions with customers, Callik staff, and other platform participants. This includes responding to customer enquiries within 48 hours, maintaining accurate product information and stock levels, honouring prices and delivery commitments made in product listings, and treating all customers with respect regardless of order size.

7.2 Prohibited Conduct

Merchants must not engage in the following conduct:

• Listing products at artificially inflated prices with the intent to mislead customers.
• Directing customers away from the Callik platform to complete transactions on WhatsApp, Instagram, or any other channel in order to avoid platform fees.
• Operating multiple accounts to manipulate ratings or reviews.
• Soliciting fake reviews from friends, family, or any third party.
• Making or threatening to make false reports about customers or other Merchants.
• Using customer data obtained through the Callik platform for any purpose other than fulfilling orders placed on the platform.
• Engaging in any form of price-fixing or anti-competitive behaviour with other Merchants on the platform.

7.3 Off-Platform Transactions

Callik understands that Merchants may have existing customer relationships that pre-date their use of the platform. However, once a customer discovers a Merchant through the Callik platform, Merchants must not attempt to redirect that customer to complete future transactions off the platform. Callik reserves the right to monitor for off-platform redirection and may suspend Merchants found to be systematically circumventing platform fees.

8. Ratings, Reviews, and Store Performance

8.1 Customer Reviews

Customers may leave ratings and written reviews on completed Orders. Callik does not pre-screen reviews but reserves the right to remove reviews that violate its content policies, including reviews that contain false factual claims, hate speech, personal information, or are determined to be fraudulent. Merchants may report reviews they believe to be in violation of platform policies through the Merchant Platform dashboard.

8.2 Store Performance Metrics

Callik monitors the following performance metrics for each Merchant account: order fulfilment rate, on-time delivery rate, customer satisfaction rating, response time to customer enquiries, and dispute and return rate. Merchants falling below acceptable performance thresholds will be notified and given an opportunity to improve before any enforcement action is taken.

8.3 Performance Consequences

Persistent underperformance may result in reduced visibility of your Storefront in search results, temporary restriction of new order acceptance, suspension of instant settlement privileges, or in serious cases, suspension or termination of your Merchant account.

9. Intellectual Property

9.1 Your Content

You retain ownership of all Content you upload to the Callik platform, including product photographs, descriptions, and brand assets. By uploading Content, you grant Callik a non-exclusive, royalty-free, worldwide licence to use, reproduce, display, and distribute your Content for the purposes of operating and promoting the platform, including use in marketing materials, social media, and press activities. Callik will credit you as the source wherever reasonably practicable in promotional use of your Content.

9.2 Callik Intellectual Property

All intellectual property rights in the Callik platform, including the brand name, logo, website design, technology, and tools, are and remain the exclusive property of Callik Innovative and Technologies Ltd. Nothing in these Terms grants you any right to use Callik's intellectual property except as expressly permitted in writing.

9.3 Infringement Claims

If you believe that Content on the Callik platform infringes your intellectual property rights, please contact Callik at support@callik.com with full details of your claim. Callik operates a notice and takedown procedure and will act on valid infringement claims within 5 business days.

10. Data, Privacy, and Customer Information

10.1 Customer Data

In the course of using the Callik platform, you will have access to certain customer information, including names, delivery addresses, contact details, and measurement profiles. This information is shared with you solely for the purpose of fulfilling orders placed through the platform. You must not use this information for any other purpose, including direct marketing, selling to third parties, or any purpose unrelated to order fulfilment.

10.2 Data Protection

Merchants must comply with all applicable data protection laws in their jurisdiction, including the Nigeria Data Protection Act 2023 where applicable. You are responsible for implementing appropriate security measures to protect any customer data in your possession. Callik's full Privacy Policy, available at callik.com/privacy, governs how Callik processes personal data on the platform.

10.3 Measurement Data

Customer measurement profiles saved within the Merchant Platform are stored by Callik and accessible to the Merchant for the purpose of fulfilling Custom Orders. Measurement data may not be exported, shared with third parties, or used outside the Callik platform without the explicit written consent of the customer.

11. Suspension, Termination, and Enforcement

11.1 Termination by Merchant

You may close your Merchant account at any time by contacting Callik at support@callik.com. Closure of your account will not affect any Orders already placed or in progress. You remain obligated to fulfil all confirmed Orders at the time of account closure. Any settlement amounts due to you at the time of closure will be processed within 14 business days following the resolution of all outstanding Orders.

11.2 Suspension or Termination by Callik

Callik reserves the right to suspend or permanently terminate any Merchant account without prior notice where there is reasonable evidence of the Merchant violating these Terms and Conditions, engaging in fraudulent or dishonest conduct, listing prohibited products, repeatedly failing to fulfil orders, or engaging in conduct that damages the reputation or integrity of the Callik platform. Where circumstances allow, Callik will provide prior notice and an opportunity to remedy the violation before taking enforcement action.

11.3 Effect of Termination

Upon termination of your account, your Storefront will be immediately removed from the Customer Platform, and you will lose access to the Merchant Platform. Any unsettled balances owed to you, minus applicable deductions, will be paid out within 30 business days following termination, provided there are no outstanding disputes or chargebacks.

12. Limitation of Liability

To the maximum extent permitted by applicable law, Callik will not be liable to any Merchant for any indirect, incidental, special, consequential, or punitive damages arising out of or related to the use of the Callik platform, including but not limited to loss of revenue, loss of profits, loss of data, or loss of business opportunity.

Callik's total aggregate liability to any Merchant for claims arising under or in connection with these Terms and Conditions shall not exceed the total Commission paid by that Merchant to Callik in the three months preceding the event giving rise to the claim.

Callik does not warrant that the platform will be available without interruption, error-free, or free from security vulnerabilities. Callik will use commercially reasonable efforts to maintain platform availability but accepts no liability for losses arising from planned or unplanned downtime.

13. Indemnification

You agree to indemnify, defend, and hold harmless Callik Innovative and Technologies Ltd, its directors, employees, agents, and affiliates from and against any claims, liabilities, damages, losses, costs, and expenses (including reasonable legal fees) arising out of or related to your use of the Callik platform, your breach of these Terms and Conditions, your product listings or Content, any dispute between you and a customer, your violation of any third-party rights including intellectual property rights, or your failure to comply with applicable laws or regulations.

14. Changes to These Terms

Callik reserves the right to amend these Terms and Conditions at any time. Where changes are material, Callik will notify Merchants via email to the address registered on their account and through a notice displayed in the Merchant Platform dashboard. Merchants will be given a minimum of 30 days notice before material changes take effect. Your continued use of the Merchant Platform after the effective date of any changes constitutes acceptance of the revised Terms. If you do not agree to the revised Terms, you must close your account before the effective date.

15. Governing Law and Dispute Resolution

15.1 Governing Law

These Terms and Conditions are governed by and construed in accordance with the laws of the Federal Republic of Nigeria. Any reference to applicable law includes all regulations, rules, and guidelines issued thereunder.

15.2 Dispute Resolution

In the event of a dispute arising out of or in connection with these Terms, both parties agree to first attempt to resolve the matter through good-faith negotiation. If the dispute is not resolved within 30 days of written notice, either party may refer the matter to mediation before a mutually agreed mediator. If mediation fails, disputes will be submitted to the exclusive jurisdiction of the courts of Lagos State, Nigeria.

15.3 Merchant-Customer Disputes

Disputes between Merchants and customers that cannot be resolved directly will be subject to Callik's internal dispute resolution process. Callik's decision in such disputes, while not legally binding, will determine platform-level outcomes including refunds, settlement deductions, and account standing. Callik will act as a neutral facilitator and will consider evidence submitted by both parties.

16. General Provisions

• Entire Agreement: These Terms and Conditions, together with Callik's Privacy Policy and any additional policies referenced herein, constitute the entire agreement between you and Callik with respect to your use of the Merchant Platform.
• Severability: If any provision of these Terms is found to be unenforceable or invalid by a court of competent jurisdiction, that provision will be modified to the minimum extent necessary to make it enforceable, and all other provisions will remain in full force and effect.
• No Waiver: Callik's failure to enforce any provision of these Terms at any time shall not be construed as a waiver of that provision or of Callik's right to enforce it in the future.
• Assignment: You may not assign or transfer any of your rights or obligations under these Terms without Callik's prior written consent. Callik may assign its rights and obligations under these Terms to a successor entity in the event of a merger, acquisition, or sale of all or substantially all of its assets.
• Force Majeure: Callik will not be liable for any failure or delay in performance resulting from causes beyond its reasonable control, including but not limited to natural disasters, government action, internet infrastructure failure, or civil unrest.
• Language: These Terms are written in English. In the event of any inconsistency between an English version and any translated version, the English version shall prevail.

17. Contact Information

If you have any questions about these Terms and Conditions, or wish to report a violation, please contact the Callik Merchant Support team using the details below:

These Terms and Conditions were prepared for Callik Technologies Ltd and are intended for use on the Callik Merchant Platform only. They do not constitute legal advice. Callik recommends that Merchants seek independent legal counsel if they have specific questions about their obligations under these Terms or applicable law.